How to establish a medical practice
There are two essential factors that will promote and sustain a medical practice. These are:
Availability
Marketing
Availability (physical availability)
If you are not available, there is NO chance you will be able to promote and sustain your medical practice.
If you are not readily available, there is a small chance.
If you are always available when needed, there is a big chance.
Marketing (not commercial marketing)
If you continually and progressively market yourself as a medical practitioner who is readily available when needed and who is competent, approachable, charitable, and ethical, chances are, you will be able to promote and sustain your medical practice.
You attract patient-clients to your medical practice by a reputation of being readily available to serve and being competent, approachable, charitable and ethical.
Patient-clients go to you through two routes:
Medical colleagues’ referral
Non-medical colleagues’ referral – like your previous patients who were satisfied with your service
Getting medical colleagues’ referral is a faster way to build a private practice. However, patients’ referral is the more sustainable way to establish a private practice.
There may be other routes of getting patients: through Health Maintenance Organizations (if you connected or accredited) or through walk-in patients in an emergency room of a hospital where you are connected and allowed to be decked with these walk-in patients.
See also tips from established medical practitioners. (under construction)
By specialty
By areas of practice
ROJOSON's Blog on Medical Education 